Il Makiage is a makeup brand that has been making waves in the beauty industry due to its innovative use of technology in its products. The brand’s mission is to provide high-quality makeup that matches every skin tone, and its machine learning technology has enabled it to achieve this goal. In this article, we will dive into the world of Il Makiage and explore what makes it stand out from the crowd.
Section 1: Brand Overview
Il Makiage was founded in 1972 by Ilana Harkavi, a New York-based makeup artist. The company was purchased by brother and sister Oran Holtzman and Shiran Holtzman-Erel in 2018, who re-launched it with a digital approach. Since then, the company has expanded to the United Kingdom, Canada, Germany, and Australia. Il Makiage’s technology-driven approach has made it a popular choice for consumers who are looking for makeup that matches their skin tone.
Section 2: The Technology
Il Makiage’s technology is what sets it apart from other makeup brands. The company uses machine learning to match a user’s foundation shade to their skin tone using data from 700 different skin-tone combinations without seeing their face. This technology has been integrated with the brand’s website and app, where users can take a quiz to determine their skin tone and receive personalized foundation recommendations. In 2019, Il Makiage acquired NeoWize Inc., an Israeli artificial-intelligence company, to integrate its machine learning programs further. The brand has also recently acquired computer vision startup Voyage81 to enhance its AI and machine learning capabilities.
Il Makiage’s Unique Technology
One of the most unique things about Il Makiage is its use of technology in the makeup industry. The brand has created a machine learning algorithm that matches users with their perfect foundation shade using data from 700 different skin-tone combinations. This means that customers can take a quiz on the Il Makiage website and receive a personalized foundation recommendation without ever having to leave their house.
Il Makiage’s technology has been praised for its accuracy and inclusivity. In a world where many beauty brands struggle to offer a wide range of foundation shades that cater to all skin tones, Il Makiage’s algorithm takes the guesswork out of finding the right shade. Plus, the brand’s dedication to inclusivity is evident in its foundation range, which includes shades for very fair to very deep skin tones.
Since launching its technology in 2019, Il Makiage has continued to invest in its AI capabilities. In November of that year, the brand acquired the Israeli artificial-intelligence company NeoWize Inc. to integrate it with its machine learning programs. In August 2021, the company acquired computer vision startup Voyage81 to further enhance their AI and machine learning capabilities.
Section 3: The Products
Il Makiage offers a range of makeup products, including foundation, concealer, powder, eyeshadow, eyeliner, mascara, and lip products. The brand’s foundation range is particularly popular due to its high coverage and long-wearing formula. The foundation comes in 50 shades, catering to a wide range of skin tones. Il Makiage’s eyeshadow palettes are also popular, with a variety of shades and finishes to choose from.
Section 4: The Reviews
Il Makiage has received positive reviews from customers and beauty bloggers alike. The brand’s foundation has been praised for its long-lasting formula, high coverage, and range of shades. Customers appreciate the personalized approach to finding their perfect foundation shade, with many commenting that they finally found a foundation that matches their skin tone perfectly. The brand’s eyeshadows have also received positive reviews, with many customers commenting on the pigmentation and blendability of the shadows.
Customer Reviews of Il Makiage
Customer reviews of Il Makiage have been overwhelmingly positive. On the brand’s website, its foundation has an average rating of 4.5 stars out of 5 based on over 70,000 reviews. Customers have praised the foundation for its coverage, staying power, and ability to match their skin tone perfectly.
The brand’s other products, including lipsticks, eyeshadows, and mascaras, have also received positive reviews. Customers appreciate the high quality of the products, as well as the brand’s dedication to inclusivity.
However, it’s worth noting that some customers have reported issues with the foundation shades not matching their skin tone as accurately as they would like. Some users have also noted that the foundation can feel a bit heavy on the skin. That being said, the vast majority of reviews are overwhelmingly positive.
Final Thoughts on Il Makiage Reviews
Il Makiage is a beauty brand that has made a name for itself in the industry through its use of technology and dedication to inclusivity. The brand’s unique algorithm for matching users with their perfect foundation shade has been praised for its accuracy and ease of use.
Customer reviews of Il Makiage products have been overwhelmingly positive, with many customers praising the high quality of the brand’s products and its dedication to inclusivity. While there have been some reports of issues with the foundation shades not matching perfectly or feeling heavy on the skin, these are in the minority.
Overall, Il Makiage is a brand worth considering for anyone in search of high-quality, inclusive makeup products that are backed by cutting-edge technology.
Section 5: The Criticisms
Like any brand, Il Makiage has received some criticisms. Some customers have complained about the packaging of the products, stating that they are difficult to open or not durable enough. Others have commented that the products are a bit pricey, especially for those on a budget. Additionally, some customers have found that the shade range for some products, such as the concealer, is not as extensive as they would like.
Section 6: Conclusion
Overall, Il Makiage is a brand that is worth considering for those looking for high-quality makeup that matches their skin tone (read more about Luminess). The brand’s technology-driven approach has made it a popular choice for consumers, and its foundation range is particularly impressive. While there have been some criticisms of the brand, the positive reviews far outweigh the negative ones. Il Makiage is a brand that is likely to continue to innovate and grow in the beauty industry.